Iceberg-Seminars is test winner at Stiftung Warentest

(Stiftung Warentest 05/2013)



The one is part of Hamburg's most successful new Gastro-entrepreneurs, the other travels for innovative retails since decades. Both share a common passion: The hunt for the "next big thing". They don’t know each other, but travel to NYC coincidentally at the same time. To trend scout for their respective industries. On the social networks they discover that both publish almost identical pictures. Kemal grabs the phone. A few days later the first meeting in London. After three hours, it’s clear: we set up a joint company, to provide future customers with the best of both worlds:

Stephan Jung
Global investor for Retail & Real Estate since 14 years scouting worldwide for Innovation and Best Practice Chairman of European Retail Innovation Group of the Advisory Board of the International Council of Shopping Centers Brain reserve pool of Faith Popcorn mentor and incubator of many startups guest lecturer at German and foreign universities board of Europe's largest architectural firm

As keynote speaker in their respective industries globally active as a consultant living culture of innovation in their own companies are constantly working on the perfect blend of vision, passion, sharp analysis and system efficiency

Kemal Üres
First Gastronomy career at the Park Hyatt Hotel Hamburg: from the bartender to the manager of the entire gastro-range with 30 entry as an entrepreneur with own restaurant More restaurants and bars in Hamburg Foundation of DAILY Your Coffee & Food Company expanding DAILY company to an international franchisor partner and co-founder of the iceberg seminars GmbH


Rapidly changing consumer expectations and rapid technological advances force the retail industry to modernize constantly. New trends and innovations threaten established suppliers from completely surprising directions. The retail industry has to deal with the "Total Retail Integration" immediately, because the customer is already living in this world. He is disappointed when his merchant does not understand what that means exactly. With our unique market analysis tools, we measure your innovation. We trim your business model with the mega and consumer trends. We optimize your positioning and show you profitable opportunities for expanding your business.
Do you know someone who has not eaten or drunk in the last 24 hours something? Exactly: we do it regularly, every day. But today alimentation meets far more basic needs of the people and that's why the gastronomy changed so massively. The new trends are freshness, sustainability, value and pace - those who know and really sets the scene, will be among the winners. But trend also generates counter-trend and so the gastronomer of tomorrow needs to feel highly sensitive how he has to play with slowing down and enjoying the other. This counts itself all absolute experts to optimize your processes and ensure a healthy margin. We have the solutions of the right software, the e-commerce up to the manual for potential franchisees. From the positioning to purchasing, centralize systematization through to proper site selection: we care about your success.
Hotels & Resorts
Whether business or holiday: the needs of travelers are increasing continuously. Today fast check-in at Budget Hotel, tomorrow Wellness with all your senses. Hotels are anything but sleeping quarters on time, they are modern managed places with high recreation and entertainment quality. To this end, shopping and dining experience and glamorous events join. The time of the generalist hoteliers is over, welcome to the hospitality 4.0. We'll show you how to make guests and friends that you recommend enthusiastically.
Real estate
Most people can build good houses today. Whether office, shopping center or department store: a sympathetic staging should make the visit an experience. The best architect, the coolest designers, creative lighting artist and the artisan masterful shopfitter: we create your tailor-made suit. Together with you we schedule your real estate and expansion strategy firmly, to find the right story and accompany you in your growth - if you want, to the end of the world. We know the right corner in Manhattan, the better side of the road in Singapure and tell you exactly at which house number on the KÖ you will realize the best sales. You own property? We like to look at this and help you optimize. Buy real estate? We support you in making the right decision. You have another question? We already know the answer.



Iceberg Positioning offers exclusive global strategy consulting for retail, restaurants, hotels and real estate for the successful placement and growth of companies.

Our approach is to work out strengths and to combine them with innovative models for business expansion.
We treat customers, business partners and employees at anytime with respect, esteem and appreciation.
Our customer orientation is extremely high, we want to achieve the best possible return on investment for our customers.
We work with high transparency, give clear recommendations and communicate clearly.


So far, so good. We all understood: Who wants to stay on the market, must redefine themselves faster, if not reinvent. But the insight alone brings nothing new - it says nothing about the HOW and WHAT of change. Is it possible to find out both with the usual indicators? Or with gut feeling? Is board knowledge enough to meet sudden asymmetric shifts in competition - for example, by digital commerce?

Repositioning with system
Who wants neither remain in defiant rigidity nor expire blind activism, needs new, reliable instruments:

• to determine the own position,
• to view future opportunities and risks,
• forging a strategy that again surprises, convinces and conqueres the Market.

To succeed, these instruments need to be integrated, best like a cybernetic system, which aligns new influences with the current position, it forges strategies for change, initiating the changes - and makes success measurable. Because new influences come constantly, they require a new change.

The Innovation Circle
… Is our solution to the HOW and WHAT of your change. This is the "positioning work" for a custom element in your strategic leadership. Imagine a flywheel with six segments: providing a complete solution, it establishes an innovation cockpit in your company: the change can be controlled. Individual solutions in each segment bring change projects into the next segment successfully.


The own position is derived from the comparison. The more comparisons from different angles are available, the more precisely one's own position can be described. Iceberg Positioning works on 4 strategic important comparisons:
1. Company core - how apart are the ideal and reality?
2. Self-development - where do we stand compared to last year, before last year, etc.?
3. Innovation Fitness - compared to prevailing best practice: how ahead, courageously and consistently do we implement innovation?
4. Site Development – how does the quality of our POS change?
Iceberg Positioning offers far more than the classic strategy consulting, because we have much more comprehensive data material for a precise comparison because of our active Trend and Innovation Research.

Distil values and missions
to determine the immutable core of the company, which each repositioning is subordinated to.
declining sales, increase in area, rising costs, new attacker - the crisis is the momentum for change. We analyze based on common and own metrics the causes with the aim in the short term to find the right lever.
Measuring the degree of innovation
through the implementation of 100 indicators you get a clear mirror, how innovative your business is.
we evaluate quality and efficiency of your POS and predict the future development of individual locations.


There are many trends: long-term and short-lived, global and local, stubborn and prone. Iceberg Positioning sees itself as an active trend monitor. We regularly attract even with camera and voice recorder in the pulse-generating cities, document them, check them for relevance and portability - and organize them into existing trends. Moreover, we operate active knowledge exchange with leading institutes, and network - as Speaker, judges, guest lecturers, Brain-Pooler in innovation. So we are constantly updating our knowledge and find early promising new trend outfits for your business.

Trend analysis
where do we stand compared to the market? Based on 150 consumer trends, we define your position in the competition.
What trend should your business use - and how much?
based on individual questions. From our general active Trendscouting you profit already in the trend consultancy.
after the analysis of all trends that are relevant to your business, we constantly provide you the latest developments.


Who knows where he is, can determine where he is able to go more accurately. After matching with the current market conditions we determine the options: How will your company robust for the future? What future is possible and desirable? We work out possible scenarios and play them through, with consequences and impact consequences. We estimate and calculate what can be calculated in complex, volatile events. In the relationship between your status quo and the trends from outside opportunities and risks can be determined surprisingly accurate. In this element, the destination is the destination: Formulated to mobilize strengths.

Identify the niche
where we can be the number 1?
which "futures" can achieve your business?
Carving out your USP
the most effective lever first, the sake of cash flow.
Define your goal clear
why do we want to achieve exactly this?
Keeping your aim clear
how much change is acceptable? In which period?


There are three basic strategies for Food and Retail: price leadership, innovation leadership and disorder. However, the transfer of these basic strategies to your business is custom, fine precision work. This requires advisors with experience and ideas. In EP you draw on unlimited resources: Your advisors are active entrepreneurs themselves and experienced top managers. They know the industry practice from the scratch. You benefit from 50 years of market experience of both founders - and first of all to exemplify their ambition, the current best practice in their own companies. Shortly, you will encounter an ideal combination of expertise, experience and will to business success. For us it is a prerequisite in order to assess for you, what works.

Setting directions and milestones
which route has the special features. And who do we take with us.
was mit den vorhandenen Ressourcen am besten gelingt.
Ermitteln von Quick Wins
die wirksamsten Hebel zuerst, dem Cash Flow zuliebe.
Implementierung eines Innovationsbaukastens
fürs eigenständige Weiterarbeiten aller beteiligten Akteure.


Any real change begins at the inner side, long before it becomes visible to the outside. In this phase your business is preparing for the changes: We support you through concrete steps: observe, measure, adjust. Every change begins with the acquisition of new skills. Here iceberg Positioning has a real ace up its sleeve: its sister company Iceberg seminars. Whether sales, marketing, staff motivation, shopping, management, controlling - a pool of the best experts is ready to make your employees artists in new areas.

Process support
Fine tuning in tight feedback loops, mediation in conflicts and resistance.
Schulungen & Training
in allen Disziplinen, für Mitarbeiter und die Führungsebene – durch unser Schwesterunternehmen Eisberg Seminare
Umsetzung messen
Abstimmung von Zeitplänen und Ressourcen.


In this phase will happen 2 things:
1) the change will be noticeable and measurable for your customers
2) the change triggers new changes. Your company has established a culture of innovation, which is observed and evaluated constantly, to produce innovations and adapt them.
Iceberg Positioning stabilizes the newly established culture of innovation and builds the innovation cockpit that allows you to achieve your goals safely. Now it is the time to determine the position independently and define the direction with the help of all new instruments. Again and again, to permanently uphold the innovative fitness.

Process support
Coordination of changes to internal and external level in New openings, renovations, relocations, etc.
Neuer Innovationszyklus
Vorbereitung des „nächsten großen Dings“ anhand des Innovation Cycle.
Langfristiges Etablieren von Innovations-Routinen
Installation von Instrumenten, mit denen Ihr Unternehmen den Kurs synchron zum Marktgeschehen bestimmen kann.


ABBYY Europe GmbH
ABLE Management Services GmbH
Aceto FineChem GmbH
Aerologic GmbH
AFIAA Anlagestiftung
Albis Plastic GmbH
ALD AutoLeasing D GmbH
Allianz Versicherungs-AG, Hamburg
Allianz Global Investors GmbH
Alstom Grid GmbH
Alpine Electronics R&D Europe GmbH
Asklepios Kliniken Hamburg GmbH, Asklepios Klinik Altona
astora GmbH & Co. KG
Acer Computer GmbH, Ahrensburg
Agrolab GmbH
ALD Vacuum Technologies GmbH
AMB Generali Informatik Services GmbH, Hamburg
Angermann Real Estate Advisory AG
Antwerpes & Partner AG, Köln und Berlin
AOK PLUS - Die Gesundheitskasse für Sachsen und Thüringen
AOL Deutschland GmbH & Co. KG, Hamburg
Arbeitsgemeinschaft für Entwicklungshilfe e.V., Köln
Arcondis AG
Arthrex GmbH
ATLANTIC, Gesellschaft zur Vermittlung internationaler Investitionen GmbH & Co.KG, Hamburg
ATS Hamburg Versicherungsmakler GmbH
Audience Science GmbH
Autoliv B.V. & Co. KG
Avacon AG, Krottorf
AVM Computersysteme Vertriebs GmbH, Berlin
AXA Investment Managers Deutschland

badenova AG & Co. KG
Bader GmbH & Co.KG
Ball Packaging Europe Holding GmbH & Co. KG
Basler AG
Baumer hhs GmbH
Bayer Pharma AG
Bayer Weimar GmbH und Co. KG
BBC World, Frankfurt
B. Braun Melsungen AG
BBT GmbH & Co.KG
BDO AG Wirtschaftsprüfungsgesellschaft
B/E Aerospace Systems
Become Europe GmbH
Berenberg Bank
Beiersdorf AG
Bertrandt Ingenieurbüro GmbH
Berufsgenossenschaft Rohstoffe und chemische Industrie
Bencard Allergie GmbH
BFW Hamburg GmbH
blöcher+partner platforming gmbh, Hamburg
Blohm + Voss Shipyards GmbH
Blue Ocean Entertainment AG
bonprix Handelsgesellschaft mbH
Boreales GmbH
BorgWarner Turbo Systems Engineering GmbH
BP Europa SE
bplusd lifestyles GmbH
Br-Spielwaren GmbH
Bräutigam IDS GmbH & Co. KG, Schmallenberg
Braunschweig IT GmbH
Braunschweiger Versorgungs AG u. Co KG
Bremer Landesbank, Bremen
brill + adloff Formen- und Kunststofftechnik GmbH
Brot für die Welt - Evangelischer Entwicklungsdienst e.V.
Brunel GmbH
Buhck Umweltservices GmbH & Co. KG
BÜFA Composites GmbH & Co. KG
Bundesamt für Seeschifffahrt und Hydrographie
Bundesinstitut für Risikobewertung
Bundeswehrkrankenhaus Berlin
Bugsier-, Reederei- und Bergungs-Ges. mbH & Co KG
Busch Dienste GmbH
BWI Informationstechnik GmbH

Capital Facility GmbH & Co.KG, Berlin
Captrain Deutschland GmbH
Camfil GmbH, Reinfeld
Campaigning Bureau Kampagnenberatungs GmbH
Cargobull Telematics GmbH
Carl Tesdorpf GmbH
Car Professional Fuhrparkmanagement GmbH & Co. KG
Carlsen Verlag GmbH
Carl Zeiss Meditec AG, München
CB.e Clausecker Bingel AG
CGW GmbH, Kaarst
Changepoint Advisory GmbH
Chiesi GmbH, Hamburg
Citroen Deutschland AG, Köln
Cocomore AG
Comfort Card Services GmbH, Ratingen
Commerzbank AG
Communication Services Tele2 GmbH
Computer-Centrum Nord GmbH
Consileon Frankfurt GmbH
Continental AG, Hannover
ContiTech Elastomer-Beschichtungen GmbH
Cornelsen Schulverlage GmbH
ctrl QS GmbH
Crown Technologies GmbH
Curagita Holding AG, Büro Hamburg

Dachtler Consulting GmbH
Danogips GmbH + Co. KG
Daimler AG
Dasell Cabin Interior GmbH, Hamburg
Degussa AG, Hamburg
Deharde-Maschinenbau Helmut Hoffmann GmbH
DekaBank Deutsche Girozentrale
DELO Industrial Adhesives, Shanghai
Delphis-Dialog, Hamburg
Delphi Deutschland GmbH
Deutsche ACCUmotive GmbH & Co.KG
Deutsche Bahn Reise&Touristik AG, Frankfurt
Deutsche BP AG, Hamburg
Deutsche Energie-Agentur GmbH (dena)
Deutsche Gesetzliche Unfallversicherung e. V.
Deutsche Leasing, Bad Homburg
Deutsche Post World Net, Bonn
Deutsche Telekom/T-Systems AG, Berlin
Devoteam GmbH
DiaExpert GmbH
DIE NEUE 107.7, Stuttgart
digmed Datenmanagement im Gesundheitswesen GmbH
Dingfelder + Hadler AG
DKV Deutsche Krankenversicherung AG, Köln
DMG Dental-Material Gesellschaft mbH
Domino Laser GmbH
dentaltrade GmbH & Co. KG
Dr. August Oetker Nahrungsmittel KG, Bielefeld
Dr. Straetmans GmbH
Dräger Medical GmbH
Dräger Safety AG & Co. KG, Lübeck
Draht Mayr GmbH
Drehtainer GmbH
Duisburger Versorgungs- und Verkehrsgesellschaft mbH
Dumrath & Fassnacht KG, Hamburg

EADS Elbe Flugzeugwerke
ECE Projektmanagement G.m.b.H. & Co. KG
EDEKA Handelsgesellschaft Südwest mbH
ed-lab GmbH, Gremmelin
Edel Germany GmbH
e.dialog GmbH
EDL Energiedienstleistung Boysen GmbH, Berlin
edoras GmbH & Co. KG
Edscha Engineering GmbH
ELCA Informatik AG, Zürich
ElectronicPartner Handel SE
Ellerhold Wismar GmbH, Karow
ELvation Medical GmbH
Elektro Ehinger GmbH
emotion Verlag GmbH
Energiepark Trelder Berg GmbH
Engel & Völkers Gewerbe GmbH & Co. KG
Entwicklungsgesellschaft Norderstedt mbH
E-Plus Mobilfunk GmbH & Co. KG
ERGO Direkt Versicherungen
Ernsting´s family GmbH & Co.KG
E.ON Hanse AG
EOS Holding GmbH
ESK Schultze GmbH & Co. KG, Velten
Eugen Block Holding GmbH
EuMeCom GmbH, Hamburg
Eurofactor AG
EURO I Fernsehproduktions- und Betriebs AG, Hamburg
Europa-Park Freizeit- und Familienpark Mack OHG
Euro Pool System International (Deutschland)
EVER Neuro Pharma GmbH
Ev. Stiftung Alsterdorf

FactWorks GmbH
FC Schalke 04
FERCHAU Engineering GmbH
Feldschlößchen AG, Dresden
Firstwaters GmbH
Flensburger Brauerei
Flughafen Hamburg, Hamburg
Foreign Trade Association
Forum Media Group GmbH, Merching
F. Reyher Nachf. GmbH & Co KG
Freudenberg & Co. KG
Friedrichs & Friends, Hamburg
Frankfurt School of Finance & Management GmbH
Fiege Logistik Stiftung & Co.
fx-net Internet Based Services GmbH
Gasunie Deutschland Services GmbH
GasVersorgung Süddeutschland GmbH
Gebrüder Götz GmbH & Co. KG, Würzburg
Gebr. Heinemann SE & Co. KG
Gebr. Röders AG
Germanischer Lloyd SE
GDF SUEZ Energie Deutschland AG
Geschäftsstelle Jugend gegen AIDS e.V.
georgetown media gmbH & co kg, Hamburg
Gesundheitszentrum Sanguinum, Hamburg
Gigatronik Stuttgart GmbH
Global Tech I Offshore Wind GmbH
GMYM, Hamburg
Goldenes Rheinhessen GmbH
Google Germany GmbH, Hamburg
GOSLAR marketing GmbH
GOJ - Beratung Coaching Mediation
Gothaer Versicherungsbank V.v.a.G
Gracher Kredit- & Kautionsmakler GmbH & Co.KG
Groz-Beckert Czech s.r.o.
Grundeigentümer-Versicherung VVaG
GuideCom GmbH

Hamburg Covention Bureau GmbH
Hamburg Mannheimer, Hamburg
Hamburger Senioren Domizile GmbH
Hamburger Wohnungsbaukreditanstalt
Hamburg Port Authority
Hamburg Süd
Hamburg Tourismus GmbH
Hampp Verlag, Stuttgart
Handelskammer Hamburg
Hapag-Llyod AG
HASPA Hamburger Sparkasse, Hamburg
HCM CustomerManagement GmbH
H&D International Group
HEINGAS Hamburger Gaswerke GmbH, Hamburg
Heinrich Bauer Verlag Carat KG, Hamburg
Helios Kliniken
HELMA Eigenheimbau AG
Helm AG, Hamburg
Henkel Kommunikation GmbH, Hamburg
Hermes Europe GmbH
HGZ Bad Bevensen
HHV Handels GmbH
High-Tech Gründerfonds Management GmbH
Hirschmann Electronics GmbH & Co.KG, Neckartenzlingen
Hotel Atlantic Kempinski Hamburg
Höft & Wessel AG
Holter Regelarmaturen GmbH & Co. KG
Holzmann Verlag GmbH, Hamburg
HOLZMA Plattenaufteiltechnik GmbH
Holmberg GmbH & Co. KG
Hoya Lens Deutschland GmbH
HPC Hamburg Port Consulting GmbH, Hamburg
Hubert Burda Media Holding Kommanditgesellschaft
Huber GmbH
HYUNDAI, Neckarsulm
Hypoport AG

IDEAL Lebensversicherung a.G., Berlin
IEA Data Processing and Research Center
IfS Institut für Schulungs- maßnahmen GmbH
iGZ e.V. (Interessenverband Deutscher Zeitarbeitsunternehmen)
IHK Darmstadt
IKK Niedersachsen, Hannover
Imparat Farbwerk, Glinde
Imtech Deutschland GmbH & Co. KG, Hamburg
Indeca Business GmbH
INFORUM Verlags- und Verwaltungsgesellschaft mbH
Ingenieurbüro André E.
Intention Werbeagentur GmbH, Bonn
Innovative Wind Concepts GmbH
INTER CHALET Ferienhaus-Gesellschaft mbH
INTERNOS Global Investors KVG mbH
INTERPANE Glasgesellschaft mbH
IPH Institut "Prüffeld für elektrische Hochleistungstechnik" GmbH

Jack Link's Europe GmbH
Jenoptik Optical Systems GmbH
JG Service AG
JMT Mietmöbel Deutschland GmbH & Co. KG
Jobachem GmbH
Joh. Vögele KG
Jumbo Shipping VOF

Kachewitz GmbH & Co.KG, Gelsenkirchen
Kampffmeyer Food Innovation GmbH
Kanzlei Dinkgraeve
Kasseler Verkehrsgesellschaft AG
Kassenärztliche Vereinigung Westfalen-Lippe
Kaufland Stiftung & Co. KG
KBB Underground Technologies GmbH
KfW Bankengruppe, Berlin / Frankfurt
KG pely-tex GmbH, Wahlstedt
Klinikum Karlsburg
KKH, Berlin
Knuddels GmbH & Co. KG
Königsteiner Agentur
Kontrast Communication Services GmbH
Kraftfahrt- Bundesamt, Flensburg
Krauss-Maffei Wegmann GmbH & Co KG
Kroschke sign-international GmbH
KTW Kunststofftechnik Weißenburg GmbH

Labor Dr. von Froreich - Bioscientia GmbH
Lacon Electronic GmbH
Landesbetrieb Strassen, Brücken und Gewässer, Hamburg
LANXESS Deutschland GmbH
Laseroptik GmbH, Garbsen
Laurens Spethmann Holding, Seevetal
Lean Maritime GmbH
Lechmotoren GmbH
Lehmann&Voss + Co
Lexington Consulting, Berlin
LG Technology Center Europe
Lichtblick GmbH, Hamburg
Lindal Group
Link Innovation GmbH
Linklaters LLP
Lotto24 AG
Loyalty Partner Solutions GmbH
LPL Projects + Logistics GmbH
Lengermann + Trieschmann GmbH + Co. KG
Ludwig Görtz GmbH

Mahle Behr GmbH & Co. KG
MAN Diesel & Turbo SE
Märkte Stuttgart GmbH
Manss Fruchtimport KG, Hamm
Mannheimer Morgen Großdruckerei und Verlag GmbH, Mannheim
Masuri, Hamburg
MDR-Werbung GmbH
medialesson GmbH
Medical Intelligence Medizintechnik GmbH
Medizinisches Bildungszentrum Deutschland GmbH
MegaZebra GmbH
Mehr! Entertainment GmbH
Melitta Europa GmbH & Co. KG
Membrana GmbH, Wuppertal
Merck KGaA
Merckle Biotec GmbH
Merkur Druck GmbH, Norderstedt
Messe Frankfurt GmbH
Metawell GmbH
METRO Cash & Carry Deutschland GmbH
Metro Group Advertising GmbH
Metroplan Production Management GmbH
MDK Baden-Württemberg
Mhoch4 GmbH & Co. KG
mhplus Betriebskrankenkasse
Minitüb GmbH
Mitteldeutsches Druck- und Verlagshaus GmbH & Co. KG
M&P Unternehmensberatung GmbH, Berlin
MSO Medien-Service GmbH & Co. KG
MSU Consulting GmbH
Modelez Europe Services GmbH
MovieBrats Filmworks, Hamburg
Müller-BBM VibroAkustik Systeme GmbH
Mumme + Ziegfeld GmbH, Hamburg

Nehlsen GmbH & Co. KG, Niederlassung Nehlsen-Plump
NAT Neuberger Anlagen-Technik AG
neuekoepfe GmbH, Hamburg
Neumüller Ingenieurbüro GmbH
Nessbach, Köln
netznische, Hamburg
netnomics GmbH
netvico GmbH
Nice-Pak Deutschland GmbH
Niedersächsische Sparkassenstiftung
Nintendo of Europe GmbH, Großostheim
NNE Pharmaplan
Novartis Consumer Health GmbH, München
Novartis Pharma GmbH
Nutrilo GmbH

Olympus Europa GmbH, Hamburg
OMV Deutschland GmbH, Möckmühl
Orlen Deutschland GmbH, Hamburg
Outotec GmbH
OutSmart GmbH
Olympus Surgical Technologies Europe
OVSoftware GmbH
Panasonic Europe Ltd.
PAPIERaffin eCommerce GmbH
PATRIZIA Deutschland GmbH
Paulmann Licht GmbH
PC-Ware Information Technologies AG, Leipzig
PBK Ideenreich Werbeagentur GmbH, München
Peek & Cloppenburg KG
pely-tex GmbH & Co. KG
PEX Automotive GmbH
PHOENIX Pharmahandel GmbH & Co.KG
ppm planung und projekt management gmbh
Procedera Consult GmbH
PROCON MultiMedia AG, Hamburg
Promerit AG
PricewaterhouseCoopers, Deutsche Revisions AG, Frankfurt
PRIMAGAS Energie GmbH & Co. KG
public link GmbH

Quintx GmbH, Mannheim

Rausch Schokoladen GmbH
Reafina AG
Recticel Schlafkomfort GmbH, Bochum
Recommind GmbH
R&E Media GmbH
ReGe Hamburg Projekt-Realisierungsgesellschaft mbH
regio iT gmbh
Rehsler GmbH
reichweite2 beratung & medien GmbH
Rhein-Neckar-Verkehr GmbH
RELIUS COATINGS GmbH & Co. KG, Oldenburg
REUM Kunststoff- und Metalltechnik GmbH
REWE Markt GmbH
rexx systems GmbH
rkn GmbH, Wolfsburg
Robert Bosch Stiftung GmbH
Rotenburger Werke
r-tec IT Systeme GmbH, Sprockhövel
RTS Rieger Team, Stuttgart
Rudolf Haufe Verlag GmbH & Co. KG, Planegg bei München
Rudolf Ostermann GmbH

Santander Consumer Bank
Schlegel Germany GmbH
Schuh Schneider GMBH & CO KG
SCIderm GmbH
Scout24 Holding GmbH
SECURVITA Krankenkasse
Sensient Food Colors - Europe, Geesthacht
S â€c CON Logistics, Hamburg
SGL Technologies GmbH, Meitingen
shopware AG
SIG Combibloc GmbH
Siemens AG, Duisburg
Simufact Engineering GmbH
Smart Mechatronics GmbH
Singelmann Werbeagentur, Hamburg
Singer-Kosmetik GmbH
SinnLeffers GmbH
Sopra Steria GmbH
Sonac Elsholz GmbH
Sparkasse Elmshorn, Elmshorn
SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG
STADApharm GmbH, Bad Kilbel
Stadt Aschersleben
Stadtreinigung Hamburg
Stadt Trier, Trier
Stadtwerke Elmshorn
Stadtwerke Düsseldorf AG
Stadtwerke Neustadt in Holstein
Steamlab Systems GmbH, Hamburg
Steinhaus & Co. Konserven GmbH
Steria Mummert Consulting AG
Stolt Tank Containers Germany GmbH
Stiftung Warentest, Berlin
Strellson AG
Struktur Management Partner GmbH
Stürzel GmbH
Süderelbe AG
SV Sparkassenversicherungen
SWE Service GmbH, Erfurt
SWN Stadtwerke Neumünster GmbH
Symrise GmbH & Co. KG, Holzminden

TAD Pharma GmbH
TALKLINE GmbH & Co. KG, Elmshorn
tesa SE
Tchibo GmbH, Hamburg
TenneT TSO GmbH
tedrive Steering Systems GmbH
Thalia Holding GmbH
THIMM Verpackung GmbH, Northeim
Thüringer Energie AG
Thyssenkrupp Technologie AG, Essen
ThyssenKrupp Elevator (CENE) Infrastruktur GmbH
ThyssenKrupp Marine Systems GmbH
ThyssenKrupp Presta Mülheim GmbH
Tipp24 SE
TIP Trailer Services
TNT Container Logistik GmbH, Hamburg
Toll Collect GmbH, Berlin
toom Baumarkt GmbH
Torfwerke Günther Meiners GmbH & Co KG, Borstel
Toyota Informations Systeme GmbH, Köln
Toyota Motorsport GmbH
Transfergesellschaft Nord mbH
Treuhand Hannover GmbH
TSP Germany GmbH
TUI Cruises GmbH
TUI Leisure Travel Management GmbH, Hannover
TUI Deutschland, Karlsruhe

UBE Europe GmbH
UKT-Technisches Betriebsamt
Umicore AG & Co. KG
United Internet Media AG, Karlsruhe
United Navigation GmbH
unitepeople GmbH
Universitätsklinikum Köln
Universitätsklinikum Tübingen
Univision Software GmbH & Co. KG
Unruly Media GmbH

Van der Velden Barkemeyer GmbH
Vattenfall GmbH
Verband der Privaten Krankenversicherung e.V.
Verband Deutscher Reeder
Verlagsgruppe Oetinger
Ventum Consulting GmbH & Co. KG
Vestas Deutschland GmbH, Husum 
VIAFON GmbH, Berlin
Vibrant Media GmbH
Vitamin E GmbH, Hamburg
Vivelle GmbH, Hambrücken
voestalpine group-IT GmbH
VNG Gasspeicher GmbH
VNG Verbundnetz Gas AG
VNR Verlag für die Deutsche Wirtschaft AG
VNU Business Publications Deutschland GmbH, München
Vogtlandbahn GmbH
von Rundstedt & Partner GmbH
VR Marketing GmbH, Agentur im Verbund der Volksbanken Raiffeisenbanken, Mainz

Waldemar Link GmbH & Co. KG
Warner Bros. Pictures Germany (a division of Warner Bros. Entertainment GmbH), Hamburg
WARNER MUSIC Group Germany Holding GmbH, Hamburg
wdv Gesellschaft für Medien und Kommunikation mbH & Co. OHG, Offenbach
Weidenhammer Packungen GmbH & Co. KG
Weinmann Geräte für Medizin GmbH & Co. KG
Wer liefert was? GmbH AG, Singen
WBG Neues Berlin
WIBank, Wirtschafts- und Infrastrukturbank Hessen
Wincommunikation, Aachen
Windrich + Sörgel GmbH & Co KG, Hannover
Wintershall Holding GmbH
Wirtschafts- und Infrastrukturbank Hessen
Wirtschaftsverband für Handelsvermittlung und Vertrieb (CDH) e.V., Hamburg
Wonderpots GmbH
Woodward Kempen GmbH
Working Light LED Lichtsysteme GmbH
WSW Energie & Wasser AG
Wulf Gaertner Autoparts AG
WWF Deutschland, Frankfurt

Xing AG, Hamburg
Xpuls business solutions gmbh, Göttingen

Yello Strom GmbH

ZA Zahnärztliche Abrechnungsgesellschaft Düsseldorf, AG
ZEIT Kunstverlag GmbH & Co. KG
zfhn Zukunftsfonds Heilbronn GmbH & Co. KG
Zukunft im Zentrum GmbH, Berlin
Zukunftswerkstatt Düsseldorf


Select new employees successfully through successful interviewing. Qualified, motivated and high performing employees are the number one success factor - the other way round: wrong decisions in selecting applicants are bad investments and can sometimes be very expensive. It is worthwhile to invest in the optimization of selection interviews. For a targeted recruitment personal dialogue is still essential and places high demands on the discussion leader. In our two-day seminar you will learn both theoretical and practical exercises on how to conduct your interviews more structured, efficient and successful, to learn more about the potential employee and select it precisely.

The first step is a systematic preparation and the creation of a precise requirement profile. The seminar focuses on the concrete situation of the conversation, you can practice in role play and improve through constructive feedback. This is about learning a balance of active listening and effective questioning techniques that will allow you to learn about the candidates and both professional identify and evaluate social skills more reliable. In the last step you will get to know methods which simplify your decision making clearly and make them comprehensible to outsiders.



Pass Employees through active change management successfully through the shift.
Organizations and the management, staff areas and staff are facing a constantly changing environment. Why a Change Management Training? The actuality, as well as the need for change management has increased regardless of the size of the company and faces companies with new challenges. But how change needs to be planned to be successful? We introduce the basic processes, methods and principles to you, which are familiar with the design of change processes. Starting point is yourself with your own attitude and your own personal approach to the topic Change Management and Change Management Training. Strengthen your abilities to cope with typical solution-oriented process dynamics and resistances and to create acceptance among the parties concerned, to attract employees for forthcoming changes. The seminar is strongly oriented towards practice. Theoretical input and answering your specific questions from practice alternate.



Methodological tools of project management.
Plan projects successfully and manage them from start to completion, to meet the project contract within the specified time and resource budgets and generate acceptance for the project results are complex challenges for all project managers.

Participants get a holistic basic understanding of project management. You learn with the help of formal methods to plan projects ahead and initiate them. Advanced knowledge about key aspects of project management and project documentation form the ideal basis for a successful project completion. The structured approach of project management is applied directly to practical examples in the seminar. In this way, you increase your professional capacity as Leader.



New and meaningful strategies need more than the everlasting reproduction of already accomplished steps. Training Business Creativity provides students with a comprehensive tool for the search for innovative solutions and ideas. For the development of strategies that improve internal processes or for the development and optimization of your Product Range.

The goal of Business Creativity is to improve the working efficiency and the results of the project team. In the center of creativity training is the presentation of a full-bodied methods package.



Increased efficiency through teamwork. Experience training with outdoor event.

The aim of cooperation in teams is to strengthen and improve cooperation within teams or departments.

In this experience seminar, participants will experience intensive cooperation training. Experience the different dynamics of the group to work out how to deal with different types of people and improve their communication skills. Based on simulated problems in the seminar and real hands-on challenges (such as climbing the high ropes course), they learn to develop adequate solution strategies in their group.



This section will be updated soon.


This section will be updated soon.


Kleine Reichenstraße 5
20457 Hamburg
T 040 - 87 50 27 94
F 040 - 87 50 27 95

Amtsgericht Hamburg
Registernummer: HRB 131068
Ust. ID: DE 215855374
Fon: 040 - 87 50 27 94

Die Sicherheit Ihrer personenbezogenen Daten wie Adresse, Telefonnummer oder Email und der Schutz Ihrer Privatsphäre sind uns ein wichtiges Anliegen. Deshalb betreiben wir unsere Web-Aktivitäten in Übereinstimmung mit den Gesetzen zum Datenschutz und zur Datensicherheit. Ohne Ihre Zustimmung sammeln wir über unsere Webseite keinerlei personenbezogene Daten. Allein Sie entscheiden darüber, ob Sie uns, etwa im Rahmen einer Registrierung, Bestellung o.Ä., diese Daten bekannt geben wollen oder nicht. Wir werden diese nur nutzen, speichern oder verarbeiten, soweit Sie, das Teledienstedatenschutzgesetz oder Bundesdatenschutzgesetz uns dies erlauben oder gebieten.

Legal information
Alle Rechte vorbehalten. Alle Informationen, Bilder, Graphiken und Texte auf diesen Webseiten sind Eigentum von Eisberg-Seminare. Wir beraten Sie auf dieser Website nicht, und durch den Abruf unserer Website kommt kein Beratungsverhältnis zustande. Eine Haftung oder Garantie für die Aktualität, Richtigkeit und Vollständigkeit der zur Verfügung gestellten Daten und Informationen ist ausgeschlossen. Dies gilt ebenso für alle anderen Websites, auf die mittels eines Hyperlinks verwiesen wird. Bei dem Inhalt der verlinkten Seiten handelt es sich um fremden Inhalt, den wir weder ausgewählt noch verändert haben. Die Informationen auf der Webseite stellen in keinem Fall rechtliche oder tatsächliche Zusicherungen dar. Eisberg-Seminare behält sich das Recht vor, bei Bedarf Änderungen, Löschungen oder Ergänzungen der bereits gestellten Informationen oder Daten durchzuführen. Aus den hier beschriebenen Themenbereichen können keine Rechtsansprüche hergeleitet werden. Angebote sind in allen Teilen unverbindlich. Eisberg-Seminare haftet nicht für direkte oder indirekte Schäden, die durch die Nutzung der Informationen oder Daten entstehen, die auf dieser Webseite zu finden sind. Rechte und Pflichten zwischen Eisberg-Seminare und dem Nutzer der Webseite oder Dritten bestehen nicht. Falls Sie Beratung durch uns wünschen oder unsere Dienstleistungen in sonstiger Weise in Anspruch nehmen möchten, sprechen Sie uns bitte individuell an. Die Inhalte von Eisberg-Seminare sind urheberrechtlich geschützt. Die Inhalte dürfen weder ganz noch teilweise ohne vorherige schriftliche Genehmigung des Urhebers vervielfältigt, weitergegeben und/ oder veröffentlicht oder in einem Informationssystem gespeichert oder in sonstiger Weise verbreitet werden.